December 5, 2023

You may have noticed certain car colors more than others, especially when it comes to greyscale colors like white, black, and gray. No matter how you slice it, white cars, trucks, and sport utility vehicles outnumber other colors by a landslide. Why is white the most popular car color? It is simple: white cars, trucks, and SUVs are easy to maintain and easy to sell.

Drivers prefer white cars, trucks, and SUVs more than any other color.

Kelley Blue Book reports that in 2022, buyers were drawn to white cars, trucks, and SUVs more than any other color. According to BASF, the world’s largest chemical company, color preferences don’t change too rapidly in a short period of time. BASF provides most of the paint and dye that automakers use to paint cars, and the company publishes a report every year about which colors are the most popular.

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