December 5, 2023

The color of a car isn’t always an essential deciding factor when you’re making a purchase decision. Nevertheless, it is still quite important to most buyers. 

what are the best car colors to buy

Factors That Can Influence Your Car Color Choice

Choosing the right color can be challenging, though. Aside from aesthetics, other factors like maintenance, resale value, and cost all influence what car color you choose. 

Let’s examine some of these factors to find out the best car colors.

Personal Taste

When selecting a car color, the buyer’s personal choice is likely the single most important factor.

Color preferences often reflect a person’s personality. Individuals who wish to stand out tend to prefer bright, bold colors that attract attention, such as yellow, red, or green. Colors such as white, silver, gray, and black may appeal to those seeking simplicity.

Choosing a color that you admire will improve your ownership experience and the satisfaction you derive from your car. You’ll feel more satisfied with your car if it comes in a shade that suits you well.


Maintaining the color of your car might be difficult. Aside from pearl hues, other colors, such as black and red, need cautious maintenance since scratches, grime, and dirt are easy to spot.

White, gray, and silver are the most straightforward colors to keep clean. Lighter hues, in contrast to most dark colors, barely show dirt. Darker colors need more effort to look attractive. The deeper the color, the more scratches you’ll notice and the longer you’ll have to spend polishing body panels.

Dark metallic hues are also more prone to wear and require more care. However, these hues are the most eye-catching when they are properly maintained.

Heat Absorption

Metal is a great conductor of heat. A car coated in a dark hue will have higher heat-absorbing tendencies. Studies have shown that darker colors absorb more heat than lighter ones. Dark-colored cars absorb more heat, making the car hotter. On the other hand, lighter colors reflect heat well.


Some car manufacturers offer models in specific colors at an additional cost. For instance, Toyota’s Pearl White color is frequently more expensive than other regular colors. Mazda’s flagship Soul Red Crystal and Machine Gray hues are likewise more costly. Getting such branded car colors costs extra money.

Resale Value

The color of a car can have an effect on its resale value. Many buyers choose to buy white, black, gray, or silver cars because they retain their value better. If your car is a flashier color, you may have difficulty selling it. 

There is a common misconception that brighter hues like red increase insurance premiums. This is, however, not the case. The color of a car has no impact on its insurance. The only thing insurance companies care about is the make and model of your vehicle and how much it costs to repair and replace it, among other things.

The Best Car Colors to Buy

Grayscale (Black, white, gray, and silver) colors continue to be the most popular paint colors at dealerships. Car owners like neutral colors because they are easy to clean and retain their value.

These are some of the best car colors based on popular demand:


White is one of the best car colors because it conceals dirt, dust, and tiny scratches. Cars painted white also reflect heat effectively, keeping them cooler for longer. Compared to other car colors, white cars generally appear newer for a more extended period of time.


The sleek, glossy appearance of well-executed black paint can impart a sense of style to even the most basic vehicles. However, it fades faster than other colors. A black-colored car reflects heat poorly, and the paint coat can be expensive to maintain.


Lighter shades of gray, as opposed to black, age nicely, helping to preserve resale value. Grey cars are also straightforward to keep clean because the shade easily conceals dirt, dust, and minor damage.


Silver-colored cars have a shinier finish than gray cars, and they are excellent at hiding dirt and blemishes. Also, mud that builds on the lower panels is not as evident as on white vehicles.


Red is a popular color for sports cars because of its boldness; it makes a car appear flamboyant and sporty. It’s ideal for drivers who want to stand out in a crowd. It can also effectively conceal filth and muck. However, if the red paint gathers too much dirt, it can quickly become dull. It is a hue that requires a lot of care.


Blue is popular with drivers who want to portray a calm and composed personality. Darker blue shades convey a more confident and authoritative appearance. However, these various shades of blue are often more challenging to clean and maintain. Darker shades of blue, in particular, may highlight even the tiniest bits of dust and dirt.


There isn’t a single best car color: it all boils down to your personal preferences. You may decide to go for neutral and simple colors like black, white, silver, or gray because they guarantee a good resale value and easy maintenance. You may choose a bright color like red or blue if you want a sporty look.


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