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Maserati Introduces unique customization programme, Fuoriserie, to the Indian market, ET Auto

2 min read

<p>The Fuoriserie programme enables customers to create a car that truly reflects their style and personality. </p>
The Fuoriserie programme enables customers to create a car that truly reflects their style and personality.

Italian luxury car maker Maserati has entered the Indian market with its exclusive customisation programme, Fuoriserie. This programme enables customers to design and personalize their trident vehicles according to their unique tastes and preferences, the company said.

A custom-built Maserati Levante Trofeo in Blu Denim Solid paint and 21-inch Staggered Helios wheels recently landed on Indian shores for a very elite customer who was looking to customize his Maserati in a unique way. With a Ferrari-built 3.8-liter twin-turbocharged V8 engine pumping out 580 horsepower this Fuoriserie edition of the Levante Trofeo rushes from 0-100 KMPH in 4.1-seconds.

The Fuoriserie programme enables customers to create a car that truly reflects their style and personality. From the exterior paint colour to the leather seats and carbon fibre trims, Maserati offers a wide range of options to customize their vehicles.

To make the customization process more manageable, Maserati has created three collections: Corsa, Unica, and Futura, each of which embodies the brand’s ethos of power, sportiness, elegance, and innovation. These collections offer a wide range of options and combinations to help customers create a truly bespoke Maserati that reflects their individuality. The first car that opted for this elite programme was delivered recently in Chennai.

Bojan Jankulovski, General Manager of Australia, ASEAN, and India at Maserati, expressed his enthusiasm for the launch of this Fuoriserie customisation programme in India. “Bringing our Fuoriserie customization program to the Indian market is a source of great excitement for us. Our values of Italian luxury and exclusivity are ingrained in Maserati’s DNA, and we are proud to offer our customers a unique experience that reflects their individuality,” he said.

“With the Fuoriserie range, we aim to showcase Maserati’s passion for performance and power, which has earned us a stellar reputation worldwide. We are thrilled to share this range with our esteemed Indian customers,” Jankulovski said.

The Italian luxury carmaker has a long history in the automotive world, known for producing some of the most beautiful and high-performance sports cars in the world. Maserati’s commitment to craftsmanship, engineering, and performance has made it a favourite among car enthusiasts around the world.

The introduction of Maserati’s tailor-made program and the Fuoriserie range in India will further strengthen the brand’s position in the Indian market and provide Indian customers with an unparalleled opportunity to own a truly unique Maserati car, the company said.

  • Published On Apr 10, 2023 at 03:18 PM IST

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